Omnichannel Fulfillment That Keeps Every Channel in Sync
Run DTC, marketplace, retail, and B2B orders from one connected fulfillment operation. Inventory stays synchronized, each channel follows its own rules, and you keep visibility across the entire operation.
One fulfillment operation without one-size-fits-all workflows
Omnichannel fulfillment works when inventory is connected but each channel can still follow the routing, packaging, compliance, and service rules it requires. A capable omnichannel 3PL gives you both.
One inventory view across channels
See inventory, orders, and shipments across DTC, marketplaces, retail, and B2B without managing separate warehouse operations.
Inventory stays synchronized
Inventory updates across connected channels so available stock stays aligned as orders move through the operation.
Every channel follows its rules
DTC packaging, marketplace requirements, retail routing guides, and B2B workflows run according to the requirements of each order.
You keep visibility and control
See what is happening across channels, walk the warehouse floor, and work directly with a dedicated brand ambassador close to the operation.
How omnichannel fulfillment connects orders, inventory, and execution
Instead of operating separate fulfillment processes for every sales channel, Handled connects the order flow while preserving the requirements that make each channel different.
Connect supported sales channels
Orders enter from connected commerce platforms, marketplaces, retail systems, and other supported channels.
Keep activity synchronized
Inventory availability and order activity stay connected across the systems integrated with the fulfillment operation.
Route each order correctly
Orders follow the rules associated with their channel, customer, service level, and operational requirements.
Execute each channel to spec
The warehouse processes each order according to the packaging, labeling, documentation, carrier, and fulfillment requirements that apply.
Pick and pack execution
Update connected systems
Order status, inventory, tracking, and other supported fulfillment data flow back to the connected systems.
One operation for every way your customers buy
Omnichannel does not mean treating every order the same. It means connecting the operation while preserving the requirements of each channel.
DTC
Ship direct-to-consumer orders with your packaging, inserts, carrier rules, and customer experience requirements.
eCommerce fulfillment
Marketplaces
Coordinate orders and inventory from supported marketplaces alongside your other channels without building a separate warehouse process.
Retail
Process retailer orders using the routing, labeling, documentation, and compliance requirements each account expects.
Retail fulfillment
B2B / Wholesale
Run wholesale and business orders alongside consumer orders while preserving customer-specific routing and shipping requirements.
B2B fulfillment
See inventory and orders across every connected channel
An omnichannel operation is difficult to manage when each channel becomes a separate black box. Handled keeps orders, inventory, shipment activity, and exceptions visible across the connected operation.
Inventory visibility
See available inventory and fulfillment activity across the connected operation instead of reconciling separate warehouse views.
Order visibility
Follow orders as they move from import through fulfillment and shipment across supported channels.
Exception visibility
Surface order and inventory issues so your team and brand ambassador can address them before they quietly sit in a queue.
One connected operation across both coasts
Run omnichannel fulfillment from Riverside, California or Carlstadt, New Jersey — and add a second coast when customer geography and shipping economics justify it.
Keep inbound inventory moving
Move imported inventory through nearby port infrastructure into receiving, storage, and sellable stock.
Walk your fulfillment operation
Inspect inventory, watch channel workflows in action, and meet the people responsible for your operation.
Add the second coast when it pays
Place inventory on both coasts when customer geography and shipping economics justify it.
A brand ambassador who knows every channel you sell through
Your dedicated brand ambassador learns your products, workflows, packaging, channel requirements, and priorities — and stays close to the operation where those rules are executed.
Dedicated to your operation
Your brand ambassador learns your products, SOPs, integrations, channels, packaging, and routing requirements.
In the warehouse
They stay close to receiving, inventory, fulfillment, and exceptions so issues can be handled where the work happens.
Directly reachable
Reach your dedicated contact by Slack, phone, or in person instead of explaining your operation to a new support agent every time.
Omnichannel fulfillment performance, guaranteed in writing
More channels should not mean lower standards. Handled applies the same core fulfillment commitments across your operation and puts them in writing.
100% Same-Day Shipping
Orders received by 12 PM ship the same day — or we make it right.
100% Order Accuracy
If we pick or pack it wrong, we cover the cost to fix it.
100% Same-Day Restocks
Out-of-stock items are restocked the day inventory arrives.
Growing omnichannel brands trust Handled
Growing brands rely on Handled for responsive warehouse support, operational visibility, and reliable execution across increasingly complex sales channels.
If you want top notch service and reliability, Handled Commerce is for you. We have used Hook Logistics/Handled since 2020 and are so happy we made the change. What a difference a great partner makes!
Fantastic team! I wanted to have a 3PL that was transparent, responsive and priced fairly. Handled Commerce covered everything I was looking for.
I've had challenging experiences with fulfillment since we started our company over a decade ago. But Handled is the first logistics company that I have been impressed with, that has provided consistent service, and has integrity.
10/10 — would recommend to any of my brand friends with a fast growing DTC business! Everything from kitting projects to small parcel shipments to pallet deliveries, they have got you covered.
Extremely satisfied, very happy for the end to end service they provide and the personal touch by Claudia, Shawn and Kevin is always much appreciated.
Connect the channels and systems your operation already uses
Orders, inventory, tracking, and fulfillment updates stay connected across supported commerce platforms, marketplaces, retailers, and shipping systems.
Omnichannel fulfillment pricing built around how you sell
No surprise fees. Usage-based pricing scales with the storage, orders, shipping, and operational work your channels actually require. Retail prep, labeling, kitting, special routing, and other custom work are scoped according to the work required.
Your inventory is stored securely and efficiently, with monthly pallet-based pricing you only pay for the space you need.
- Pallet, shelf, and bin storage
- Climate-controlled, secure facility
- Real-time inventory visibility
- Scale up or down anytime
Every order is picked and packed with care, with per-order pricing your costs rise only when your volume does.
- Same-day shipping by 12 PM
- 100% order accuracy guarantee
- Branded packaging & inserts
- Returns processing included
- Real-time order & inventory sync
We optimize every order for speed and savings, with per-shipment pricing based on the carrier and service level used.
- USPS, UPS, FedEx & DHL
- Carrier rate shopping per order
- 1–2 day ground across your home region
- Tracking writeback to your store
Special Projects: From kitting to custom prep work, our per-project pricing is based on the complexity and scope of each project.
Omnichannel fulfillment questions, answered
01What is omnichannel fulfillment?
Omnichannel fulfillment uses one coordinated operation to support orders and inventory across multiple sales channels while preserving each channel’s routing, packaging, compliance, and service requirements. It connects broader fulfillment services around a unified view without treating every order the same.
02How is omnichannel fulfillment different from multichannel fulfillment?
Multichannel fulfillment can simply mean selling and shipping through several channels. Omnichannel fulfillment emphasizes coordination across inventory, orders, systems, and warehouse workflows while each channel retains its own operating requirements. The terms are not governed by one rigid industry definition, but that coordination is the useful practical distinction.
03How does omnichannel fulfillment keep inventory synchronized?
Supported integrations connect inventory availability and order activity across the systems tied to the fulfillment operation. As orders move and inventory changes, supported updates flow between those systems so teams can work from aligned information. Synchronization reduces manual reconciliation, but it does not make overselling or every data exception impossible.
04Can one 3PL fulfill DTC, marketplace, retail, and B2B orders?
Yes, when the operation and integrations support each channel’s requirements. Handled can coordinate eCommerce fulfillment for DTC, retail fulfillment, and B2B fulfillment while applying the routing, packing, labeling, documentation, and service rules associated with each order.
05How are different fulfillment rules handled for each sales channel?
Each order follows documented rules for its channel, customer, service level, and operational requirements. Those rules can cover routing, packaging, labeling, documentation, carrier selection, retailer compliance, and other channel-specific steps before the order is released for shipment.
06When should a brand switch to omnichannel fulfillment?
A coordinated omnichannel operation becomes valuable when a brand sells through several channels, maintains duplicate inventory pools, reconciles orders manually, works with separate fulfillment partners, lacks consistent order visibility, or faces growing marketplace and retail complexity. The goal is to connect the operation without erasing the workflows each channel needs.
Get omnichannel fulfillment built around how you sell
Connect DTC, marketplaces, retail, and B2B without forcing every order into the same workflow. Keep inventory connected, channel rules intact, and the warehouse visible.
Get your omnichannel fulfillment quote
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