Handled Commerce + Hook Logistics: A New Era for Brand-Centric Fulfillment

We’re excited to share some big news: Handled Commerce has officially acquired Hook Logistics, a bi-coastal 3PL known for its high-touch fulfillment services and strong track record supporting fast-growing consumer brands.

This move marks a major milestone for us as we build a next-generation fulfillment platform designed to give modern eCommerce and retail brands what they’ve been asking for: a scalable, flexible 3PL partner that prioritizes both operational excellence and the customer experience.

Read the official press release here →

Why This Matters

Most 3PLs fall into one of two categories:

• Big-box providers that lack personalization and flexibility.
• Small “mom and pop” operations that can’t scale as brands grow.

Handled is different. By combining Hook Logistics’ operational expertise in eCommerce fulfillment, B2B fulfillment, and retail fulfillment, and cross-docking with our team’s background in shipping technology/integrations and data-driven operations, we’re building a fulfillment solution that’s as high-touch as it is scalable.

For our customers, this means:

• Bi-coastal fulfillment (Los Angeles + New Jersey) for faster delivery times.
• A seasoned operations team known for responsiveness and care.
• A platform designed for transparency, speed, and brand alignment.

What Hook Logistics Brings to the Table

Hook has built its reputation by treating fulfillment as a direct extension of a brand’s identity—every package packed with care, every shipment tracked to ensure on-time delivery. Their deep operational expertise, paired with our technology-driven approach, allows us to deliver the best of both worlds: white-glove service at scale.

"Hook has built a reputation for responsiveness, precision, and care in both eCommerce and B2B retail fulfillment. By combining their operational excellence with our team's background in eCommerce shipping and software, we're creating a new kind of 3PL. It's one that has been purpose-built from day one to meet the expectations of modern brands."

What’s Next

For current Hook customers, nothing changes—except that things get better. The same team you know and trust will continue to manage your operations, now with access to additional technology, expertise, and network capacity to help your brand grow.

For new brands, this acquisition means a new type of fulfillment partner is available—one built for modern eCommerce and omnichannel retail from day one.

Join Us on the Journey

Our mission is to set a new standard for 3PL fulfillment:

• Faster.
• Smarter.
• Brand-aligned.

If you’re looking for a fulfillment partner that treats your brand like its own, let’s talk.

Get Started with Handled Commerce →

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