Rae is a seasoned supply chain professional with deep expertise in B2B and retail distribution, sourcing, and manufacturing. As COO and co-founder of Hook Logistics, he was instrumental in building a high-performance 3PL focused on operational excellence and delivering exceptional service. After Hook’s acquisition by Handled in 2024, Rae joined the Handled team to continue optimizing fulfillment operations and driving scalable solutions. He believes that strong relationships, attention to detail, and a commitment to continuous improvement are the foundation of a successful supply chain.